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Roar W-League Advertising Campaign

This work was the culmination of my final semester in my Master's Degree and was completed in tandem with an advertising partner.

We were approached by the client who was after an advertising campaign that encouraged football fans to support the Women's League team with the same fervour that they supported the Men's team. The campaign had to appeal to hardcore football fans and non-fans alike and it was explicitly requested that we avoid any feminine stereotypes or overt displays of sexuality.

At the time of completion, the client was extremely impressed and had plans to turn this assessment piece into a real-world campaign. Hopefully this is still in the works.

WE'RE NOT HERE TO BE LADIES

Client: Brisbane Roar Football Club (W-League) [2014]

This work was my final assessment piece in my
Master of Advertising (Creative) Degree