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To see the full Guide in PDF form, click below.
Irukandji Military Solutions Brand Style Guide

How many people have ever created a branded identity for a Private Military Company? Not too many I imagine.

That is why I chose this fictional business as a focus when given the opportunity to brand a made up organisation of my own choosing at University. The concept I went with was an emphasis on black, with a clean, sharp, threatening aesthetic that implied wealth and exclusivity.
The logo is highly symbolic, referencing the box jellyfish it is named after, as well as incorporating the military chevron symbol and the imagery of a military watch tower.

The final outcome of this work was some exemplar pages of a brand guideline, consisting of multiple branded items, from stationery to vehicle decals.

IRUKANDJI MILITARY SOLUTIONS BRAND GUIDE

Client: A fictional Private Military Company [2012]
This work was completed as part of my Bachelor of Design Degree