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This work was a response to a brief given at University from Personalised Plates Queensland. It was to create an advertising concept for the sale of 7 Character Personalised Plates.

The concept chosen placed great emphasis on the simplicity and elegance of black and white (the colours that make up the 7 Character range) and straight forwards typography to get across the message in a quick and memorable way. It was important that our target audience felt that their combination was still available and that they considered it to be 'classier' than a standard issue plate.

These ads were designed as Adshel posters, to be placed in bus stops train stations as a way of speaking to commuters who may be fed up with the public transport system, and already be thinking of their own cars.

7-CHARACTER PLATES FROM PPQ

Client: Personalised Plates Queensland
This work was completed as part of my Bachelor of Design Degree