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This work was based of an assessment piece created in my second year at University, that was later revised and altered for personal reasons.

The original brief was the creation of a cardboard packaging solution for 6 cans of a fictional brand (also to be created). In response to this, I developed a unique and original design shaped like an equilateral triangle that allowed for the easy removal of cans through a flap on the side. The shape was also designed to stand out from the extensive range of competitors in a supermarket environment, whilst also being able to be stacked for display or transport.

The branding itself was developed to, once again, stand out from its competitors. There were, at this time, no other soda brands with black labelling, or a neon colour scheme. The imagery was created to respond to a rebellious attitude in the consumer and provide an exciting alternative to the passive competitors.

ROCK SODA

Client: A fictional Soda company
This work was completed as part of my Bachelor of Design Degree